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Graphic Ident
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8tv

Client: 8tv Year: 2006

Channel rebranding. The new identity for this private catalan television network is based on the logo designed by the Gráfica studio. Starting with the shapes comprising the number "8" and the red circle as a common feature to brands of the Godó group, we generated the continuity pieces.

We proposed the use of a range of different circular shapes, by way of a synthesis of the shape of the number "8", using a style of graphic animation designed to transmit a friendly and playful idea. In the graphic IDs, the circles are transformed in accordance with physical laws of motion: they become solid or liquid, they magnetize one another, or their own weight causes them to fall. 

In the series of IDs with individual characters, we set out to bolster the idea of entertainment by coupling gestures with graphic animation.

 

Music: Audioclip/Toni Mir

© zeligstudio 2017