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8tv rebranding proposal

Client: 8tv Year: 2012

Channel rebranding. 8TV, the private television channel in Catalonia, commissioned us to carry out the evolution of its on-air image, conserving the identity and morphology of their brand.

We proposed a series of idents in which different elements such as streamers, balls and geometric pieces behaving in different ways and that come together to generate the figure “8”. This number, a reference to the position on the frequency tuner the channel aspired to obtain, possesses a geometry based on two almost symmetric circular areas. The idea of forming these two circles enabled us to highlight the shape of the logo and to generate a colorful and playful visual play. Transmitting a friendly nod and a wink to viewers of this general entertainment Catalan channel, thereby establishing a bond with them.

 

Creative design: Ana Zelich

Project coordination: Ignasi Gozalo

Design: Thais Altès

Production: Fabiana Andreatta

© zeligstudio 2017