zeligstudio

Sponsoring piece as official NBA sponsor. This segment has been created for use on different television channels as the BBVA sponsor promotional piece that appears before NBA broadcasts. The sequence begins with the construction, from the interior of the official basketball (Spalding), of the sponsor logo printed upon the rugged surface and gives way to the 3D logo that positions itself before a background of lights in corporate blue.
The piece reinforces the idea of the link between the ball and the bank logo. The same animation concept has been used when producing the replay in / out bumpers that are broadcast during the matches for repetitions of best game highlights.

• Agency: Aftershare
• Account executive: Jordi Durán
• Art director / Aftershare: Marc Mallafré
• Creative direction: Ana Zelich / Zeligstudio
• Direction and coordination: Ignasi Gozalo / Zeligstudio
• Postproduction and animation team Tilmann Kerkhoff, Joaquin Jordán / Zeligstudio
• Production: Fabiana Andreatta / Zeligstudio
• Music: Josep Sanou