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Bestial

Client: La Sexta Year: 2011

Programme identity. Identity design for the programme “Bestial” about the life and vicissitudes of different animals, directed at a family target. During each chapter, the reporters follow domestic animals, covering situations that unfold at the vet and at home, as well as farm and zoo animals and aquarium life, all in a friendly tone, warm and entertaining.

The programme identity is based on the representation of the animal world through different onomatopoeias and animal sounds corresponding to 3D typographies, some made to look like fur and others in vivid colours, that combine with the outline illustrations to aid in contextualizing. All the elements are generated in cadence with festive music, a street band, that allows for rhythm in the programme editing and brings a bit of humour to each piece.  

 

  • Creative direction: Ana Zelich
  • Direction and coordination: Ignasi Gozalo
  • Design team: Mireia Pons, Thais Altès
  • Postproduction and animation team: Thais Altès, María Ochoa
  • Production: Fabiana Andreatta
  • Music: Trafalgar 13
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