Formula 1 Image proposal | Frame of the main titles
Frame of the main titles
Previous
  • Frame of the main titles Frame of the main titles
  • Frame of the main titles Frame of the main titles
  • Frame of the main titles Frame of the main titles
  • Frame of the main titles Frame of the main titles
  • Frame of the main titles Frame of the main titles
  • Frame of the main titles Frame of the main titles
  • Frame of the main titles Frame of the main titles
  • End tag of the main titles End tag of the main titles
  • Frame of the ID Frame of the ID
  • Frame of the ID Frame of the ID
  • Frame of the ID Frame of the ID
  • End tag of the ID End tag of the ID
  • Simple titling Simple titling
  • Triple titling Triple titling
  • Schedule Schedule
  • Titling Titling
Next

Formula 1 Image proposal

Client: Antena 3 Televisión Year: 2013

Image program. Our proposal for the the Formula 1 on Antena 3 and Nitro is based on a 3D image that conveys power and speed, without the need to rebuild a hyper-realistic environment. We want to express the power of the machines and the idea of ​​race by building dynamic elements (car / circuit) and the montage with the audio effects.

We create a narrative for both opening title and for the ID, that explains an idea of global sequence / race.

Opening title: construction of a machine / car,  as an assemblage of parts. Floor space opens and is built by a coating of squares.

ID: the idea is the race and competition between two cars in a duel on a circuit that is built from the foreground.

As for color contest, we remain in a corporate palette with both channels, to reinforce the idea of brand among A3/Nitro and Formula1.

The idea of the square is present in the construction of the speedway and in general as a geometric identification of F1 racing (checkered flag). We used it in titling and promos-ends, as a background for typography, while playing with perspective.

 

 

 

Creative Director: Ana Zelich

Design Team: Thais Altes, Jakob Conrad, Mireia Pons

Production: Fabiana Andreatta

© zeligstudio 2017