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K3

Client: TelevisiĆ³ de Catalunya Year: 2006

Channel rebranding. The children's channel K3 focused its' repositioning with the aim to better connect with the tastes of a wider audience increasing the amount of viewers by means of a varied, broadcast programming and an identity to match.
We designed a new logo with a style similar to the typography of graffiti, able to blend in multiple forms depending on the different aspirational worlds of children and teens: music, food, the city, nature, games, etc.
The graphic system that complements the channel identity is based on a series of pattern animations of stripes and circles in bright, acid colours which allow for a great visual impact impregnation, especially in its integration with hip hop rhythms.

Music: Trafalgar 13

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