NOVA | Thematic ident
Thematic ident
Previous
  • Thematic ident Thematic ident
  • Thematic ident Thematic ident
  • Thematic ident Thematic ident
  • Branding Nova Branding Nova
  • Thematic ident Thematic ident
  • Thematic ident Thematic ident
  • Thematic ident Thematic ident
  • Thematic ident Thematic ident
  • Graphic Ident Graphic Ident
  • Graphic Ident Graphic Ident
  • Graphic Ident Graphic Ident
  • Graphic Ident Graphic Ident
  • Thematic ident Thematic ident
  • Thematic ident Thematic ident
  • Thematic ident Thematic ident
  • Thematic Ident Thematic Ident
Next

NOVA

Client: Grupo Antena 3 Year: 2012

Channel rebranding. The new identity of this channel mainly targeting a female audience is an analogy to the world of women in a broad sense, while at the same time being modern, lifestyle-oriented and carefree.

The project stems from the design of the logo and a play on the graphics and conceptual idea behind the letter “a” in “NOVA”. The letter “a” is the quintessential termination of most everything feminine in Spanish and throughout the staging it transforms into the leitmotif: the “a” takes on the role of a box containing a wealth of elements: it’s fun, unexpected and daring.

 

The new logo is based on a straightforward typographic composition of round shapes, highlighting the letter “a” in the brand’s principal color: fuchsia.

Starting with the morphing of the letter, we designed a graphic system of elements, revolving in a spinning motion around a vertex. This circular movement gives meaning to the all the channel’s on-air pieces, combining typographies and color palette, with a concept of a floral unfurling or of a fan.

The idents are where we can really appreciate the embodiment of the concept of “box” (caja in Spanish) in the letter “a”: an animation of varying particles (petals, stars, etc.) which emerge from within generating shapes (a heart, a star), in reference to the channel’s personality and style.

 

 

Credits:

Creative director: Ana Zelich
Director and coordinator: Ignasi Gozalo
Design team: Mireia Pons, Tilmann Kerkhoff, María Ochoa, Thais Altès
Animation and postproduction team: Tilmann Kerkhoff, Thais Altès, Leandro Giaccio, Joaquín Jordán
Production: Fabiana Andreatta
Music: Josep Sanou

© zeligstudio 2017