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Televisión Española / News

Client: Televisión Española Year: 2012

News program identity. Rebranding of the news programs Telediario, La2Noticias, los Desayunos and Centros Territoriales, creating graphic systems that are more in tune with the current corporate identity of the channels, with new formulas of displaying information and making better use of the 16/9 space of the screen. 

The new identity creates distance from geometric shapes such as the square and moves towards more "organic" and aerodynamic forms, searching out parallelism with the continuity graphic developments. It has generated a system of signage that presents greater versatility and heightened three-dimensionality.

The headers are based on a sequence of shots showing an open space where the news items are generated, like a metaphor for today's information world. Each sequence is produced by a series of three-dimensional layers that "accumulate" forming shaped volumes with "architecturally" soft forms, organic, that convey a futuristic concept, global and technological, just like the news, like a wave emission.

In this new era, music evolves while maintaining some of the main features of their identity, enhancing the brand value.

The system of logos for TD, LD and La2N has been redesigned and is based on a common system of straight and curved forms that produce the typographies of each brand, which give coherence to all the signage.

 

  • Creative direction: Ana Zelich
  • Direction, editing and coordination: Ignasi Gozalo
  • Design team: Tilmann Kerkhoff, Thais Altès, Mireia Pons, María Ochoa
  • Postproduction and animation team: Tilmann Kerkhoff, Thais Altès, Leandro Giaccio, Joaquin Jordán, Hugo Hors, Adrián Andújar
  • Production: Fabiana Andreatta
  • Music: Josep Sanou
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