Agenda Cultural | Opening sequence
Opening sequence
Previous
  • Opening sequence Opening sequence
  • Opening sequence Opening sequence
  • Opening sequence Opening sequence
  • Opening sequence Opening sequence
  • Diary Diary
  • Logo Logo
Next

Agenda Cultural

Client: Generalitat de Catalunya Year: 2001

Program image. The Agenda Cultural of the Generalitat de Catalunya Department of Culture is a short section broadcast on TV3 to inform the public about and recommend the most significant cultural events taking place.

In this piece, of a markedly corporate nature, we began with the symbol of the letter “C” (which the Generalitat de Catalunya uses in all its communication media as a reference to Culture and Catalonia alike) bestowing on it an iconic value and placing it center stage by way of its corporeal representation. The piece develops from a short sequence of close-ups of the three dimensional "C" on a seamless red background, with typographical concepts projected onto it and the object itself. The opening sequence gives way to a background onto which the cultural information for the roundup is posted.

© zeligstudio 2017