Applus Corp | Corporate video
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Applus Corp

Client: Applus Grupo Agbar Year: 2002

Corporate video. Applus is the business unit of the AGBAR group, leader in certification and technological services, that was founded as the first multinational in the quality control certification sector for diverse areas such as environmental issues, food and agriculture, products, construction, etc.
For the presentation of their corporate image, we designed a video where the new logo and graphic style, (typography and chromatic codes), were integrated as fundamental concepts of the company's philosophy. We constructed a sequence in which a series of real image elements are articulated with diverse typographies inherent to the brand: quality, experience, service, accuracy, security, globality, guarantee, etc. The aim was to represent the synthesis of the company's values with as little visual complexity as possible.

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