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Aragón Televisión

Client: Aragón Televisión Year: 2006

Channel Identity. For the launch of this autonomic channel in Aragon, we started with their previously designed logo and their corporate colours (yellow and red) present in the institutional colours. 

Using the square present in their logo as a starting point, we designed a graphic system based on the diagonals that were generated by the flat extrusion of this shape. This system was applied to all the on-air package pieces for the channel, from the graphic idents to the auto-promotion titling. 

A series of idents combine several recognizable locations of the three provinces in Aragon inside of human silhouettes, created through the graphic processing of real images. To carry this out, we filmed locations such as the AVE station in Zaragoza, the bridges over the Ebro river, the Óvalo plaza in Teruel, Albarracín, the Huesca Pyrenees, etc., and parallelly, filmed the people illuminated as silhouettes on a chroma background to later achieve the perfect incrustation of the images in the spaces. 

 

Music: Josep Sanou

Photography Director: Jordi Bransuela

 

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