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Beijing 2008

Client: Televisión Española Year: 2008

Project/Proposal for channel image. During the retransmissions of Beijing'08 Olympic Games on Televisión Española, we proposed an identifying image to link the event to the channel.
The aim of our proposal was a strong image that would evoke the idea of Olympic retransmissions as a unique sporting event while at the same time, an image that would be completely linked to the channel identity, to its' essential corporate traits. We designed a logo/brand, reinterpreting the Olympic rings, uniting the five colours based on squares that represent the identity essence of TVE. We proposed a series of idents, grouping sporting situations in relation to specific concepts: rotations, strength, jumps, punches or speed as true Olympic values.

Music: Josep Sanou
Director of photography: Oriol Bosch

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