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Canal 33

Client: TelevisiĆ³ de Catalunya Year: 2004

Channel Image. The aim was to reposition channel 33 while strengthening the attributes which are associated with the brand: personal style, didactic, intelligent, modern and high quality. On the other hand, generate a wider aperture towards viewers without losing the creativity reference.
The proposal presented a series of characters in urban surroundings, with different profiles, creating a connection between them and the channel brand. These are dynamic pieces in which the graphics and logo construction share equal importance with the gesticulation of the character. At the same time, a titling system was introduced, (vertical navigation), to inform the viewer in which time frame of the programming he or she is watching.

Music: Josep Sanou

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