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Canal Sur 2003

Client: Canal Sur TelevisiĆ³n Year: 2003

Channel rebranding. The continuity ident of the channel develops along different seasonal stages and is built upon in each one on the basis of interaction between different characters with the Canal Sur logo, thereby symbolizing the relationship between the channels audience and the brand itself. 

The graphics proposal for the Christmas and Summer 2003 periods is based on the logo/characters empathy by way of using elements which illustrate the idea of Christmas in the form of snow crystals and stars, using a color palette of winter shades in greys and fuchsias. Both this period and the following one of summer in a range of blues is based on animation of curved lines and bands giving the whole identity a certain unity.

Both identity packs include idents with characters, graphics bumpers, self-advertising packaging, generic coming next and opening sequences.

 

Music: Josep Sanou

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