Canal Sur Image proposal | Promo
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Canal Sur Image proposal

Client: Canal Sur TelevisiĆ³n Year: 2010

Channel rebranding. For the revamping of the image we began by establishing the shape and elements of the brand-logo as being a fundamental starting block for its identity, developing the “light-flash" into the idea of "lightning" in a rotating movement. The direction of the rotation alludes to the sun, the world, time and the dynamic distinctive nature of the Andalusia personality and at the same time, the channel itself. 

The rotation and accumulation of these layers generate a system of rectangular graphic shapes in varying positions and sizes. These shapes permit multiple titling options and a broad ranging ident system.  

For this particular project, the range of corporate colors was enhanced based on the shades of each texture, in keeping with the channel identity but with greater chromatic variety.

 

Creative direction: Ana Zelich

Direction, editing and coordination: Ignasi Gozalo

Design team: Thais Altès, Mireia Pons, María Ochoa, Joaquín Jordán

Animation and post-production team: Thais Altès, Joaquin Jordán, María Ochoa, Ignasi Gozalo

Production: Fabiana Andreatta

Music: Traflagar 13

 

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