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Castilla-La Mancha Identificativos Estacionales

Client: Castilla-La Mancha TelevisiĆ³n Year: 2009

Channel image. Castilla-La Mancha Televisión is a public channel with wide, generalist broadcasting proposals. We renovated the on-air image during all of 2009 with the aim to reposition the channel in the television context. The goal was to upgrade the image and communication, without redesigning the existing logo, capturing the attention of a younger audience.
We projected a graphic system based on different coloured stripes similar to the channel's brand, that unfurl in various directions on a three-dimensional white space. This system is the starting point upon which the new image generates all the pieces. The seasonal idents incorporate 3D elements that represent each season of the year, animated in the same space creating small, pleasant situations that link with the viewer. The music personalizes each stage with sounds and effects that relate to spring, summer, autumn and Christmas, being integrated into the corporate musical logo.

Music: Josep Sanou

© zeligstudio 2017