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Central de Cómicos

Client: Paramount Comedy Year: 2010

Programme image. We have developed the Stand Up programme rebranding of Paramount Comedy starting with the reformulation of the show name, new logo design and on-air and off-air image.
Starting with the denomination of its main monologue program Central de Cómicos, a title architecture was constructed as well as a graphic system to give coherence and uniformity to all the formats: Central de Cómicos XXL, Central de Cómicos Express, Zoom In, etc. All of these represent and transmit an original, direct, fun, nocturnal ambience of the comedy genre.
Central de Cómicos bases its identity on shot trajectory starting on a street filled with neon lights to the interior of a club, with a music sequence “in crescendo” that announces the beginning of the show.

In collaboration with: Firma (naming)
Music: Trafalgar 13

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