zeligstudio

Imagen de programa. Inside of Paramount Comedy's “stand up” programmes' rebranding, a graphic system was created to give coherence and uniformity to all the formats: Central de Cómicos XXL, Central de Cómicos Express, Zoom In.
Central de Cómicos XXL is a summary programme in which various comedy programmes are grouped together, with a duration of 2 hours and broadcast during the weekends. The aim is to multi-spread the monologue shows within a different packaging.
The programme's image clearly describes the name by means of a sequence of closed shots that focus on the light and neon outlines inside the letters XXL. The intention is to define the programme format as a parallelism to the idea of something enormous, something spectacular.

In collaboration with: Firma (naming)
Música: Trafalgar 13