GOL Televisión 3rd stage | 3D Logo
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GOL Televisión 3rd stage

Client: Gol Televisión Year: 2011

Channel Identity. The new on-air design reinforces the positioning solidity of the channel and continues to transmit the idea of a premium football channel, showcasing the best leagues in the world. The design includes: new idents,  pieces for promo titling and broadcast previews, and an information system that unfolds around the fly.

The new image adopts the colour red as the main identifying trait, being used extensively for backgrounds while maintaining the metallic greys of the logo. The concept of diagonality from the previous look remains intact and is further  developed. The idents are based on the idea of deconstruction of the letters that form “GOL” into multiple elements that allow a wide range of transformations, recreating gestures, actions and moments of tension from the games.
The audio emphasizes these moments supported by a soundtrack of effects that help the viewer to visualize the highlights of the game and reinforce the changes of momentum in the animations.

 

  • Creative direction: Ana Zelich
  • Direction and coordination: Ignasi Gozalo
  • Design team: Ignasi Gozalo, Mireia Pons, Tilmann Kerkhoff, Thais Altès 
  • Postproduction and animation team: Tilmann Kerkhoff, Thais Altès, Joaquin Jordán, María Ochoa, Ignasi Gozalo
  • Production: Fabiana Andreatta
  • Music: Josep Sanou
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