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Imagina

Client: Mediapro Year: 2004

Branding. This particular branding project was initially focused on identifying the first audiovisual center developed by Mediapro in the town of Esplugues de Llobregat, adjacent to Barcelona and to Televisió de Catalunya. 

Later, the project was implemented in several corporate centers while at the same time it was adopted as the name for the audiovisual group made up of the companies Mediapro, Globomedia and WPP. Imagina has become the leading independent Spanish audiovisual group in content creation and production for cinema and television alike, and one of the leading companies in its sector in Europe.

The corporate image is developed on the basis of the design for the brand, with a simple logo while at the same time delivering a powerful impact, playing with typography in the central part of the image: a “g” that in reality is an inverted “a” highlighted in red. The entire graphic system of applications is generated based on this hallmark for several different media: indoor and outdoor signage for corporate offices, corporate stationery, website and the group’s corporate videos.

 

Creative direction: Ana Zelich

Design team: Lalo Quintana, Coaner Codina, Txell Gràcia, Mireia Pons

Production: Fabiana Andreatta

© zeligstudio 2017