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La Sexta

Client: La Sexta Year: 2007

Channel rebranding. LaSexta is a general channel directed at a young audience that is searching for a different style of broadcasting. During the second phase of their image, the channel decided on a more solid identity by restyling their logo and applying better graphic application performance.
The new design maintains the corporate green colour by means of a square that serves as a support for the number “6”, creating a joint, compact form. The corporate palette is widened so as to add more shades to the screen and off-air applications. The idents are based on the cube concept; they animate in an abstract three dimensional space and the unfolding action of the cube generates multiple continuity formats.

Music: Trafalgar 13

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