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La Sexta "El cubo" campaign

Client: La Sexta Year: 2009

Channel image. LaSexta's logo has acquired it's own “character” identity and acts as the leitmotif of the channel. The morphology has evolved from a simple  green square to a cubic object; its' motion on screen has positioned the channel in its current ranking.
During the different sequences, the cube appears integrated in different urban environments. Behind the idea of “the cube is everywhere”, the camera happens upon the logo in situations that, at times, can seem absurd and ironic. In these idents, the cube is integrated in 3D as an environmental landscape element.

Music: David Pérez / Audioclip
Director of photography: Jordi Bransuela
3D: Rafa Parrilla, Jordi Pie / Molinare

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