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Lancelot Televisión

Client: Grupo Lancelot Year: 2006

Channel Branding. Lancelot TV is a local channel that fundamentally broadcasts in the area of Lanzarote island in the Canaries. The corporate image project covers the brand design, print applications and all on-air image: continuity and news programmes.
The brand design is based on a simple geometric shape in which the two letter ‘Ls' joined by their vertexes generating an abstract form that is similar to the perimeter of the Lanzarote island. Both the morphology of the logo as well as the warm corporate colours obey the desire to express the personality of the island: the idea of fire, heat, craters, etc. The volcanic geography of the island provides a singular identity and the movement of the graphic shapes upon their central axis creates a simile with flames, sea waves or the shape of a fish.
We maintained the same graphic development for the news programme with the shape of the logo and the corporate colour of the channel, combining both through three-dimensional movement and local images from the island which reference the idea of news.

In collaboration with: Ricardo Moyano (animation) / Paola Pardini (graphic design)
Music: Albert Alay

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