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Televisión Canaria

Client: Televisión Canaria Year: 2009

Channel rebranding. The RadioTelevisión Canaria rebranding project consisted in the complete creation of an integral graphic identity system for public audience, radio and two television channels. Starting with new design and the construction of coherent brand logos, to chromatic codes for each entity, all the on-air and off-air applications were generated.
For Televisión Canaria, the first autonomic channel of the Canary Islands, the letter “C” was adopted and the colour green as the principal identity elements and three triangles as a common element for all the entities. The continuity image was based on a three dimensional system that rotates, generating surfaces as a simile a of the geography of the region. The titling system and real images are integrated in these volumes.

Music: Trafalgar 13

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